An AI-generated deepfake video is circulating online, falsely depicting Manchester United captain Bruno Fernandes endorsing the illegal bookmaker QH88. The footage was first identified by The Guardian.
The synthetic clip presents Fernandes promoting QH88, a betting service operating without a valid license in regulated markets. The video utilizes artificial intelligence to replicate the player’s likeness and speech patterns, creating a simulated endorsement that does not reflect any actual partnership.
Verification and Market Context
QH88 has been flagged for operating outside standard licensing frameworks, prompting scrutiny over its promotional materials. The deepfake footage emerged during a review of unauthorized marketing campaigns targeting football audiences. No official collaboration exists between the Manchester United captain and the betting platform.