DEVILS arbitrage holding has published a 50-question interview with Dimarik, a lead iGaming media buyer. The session examines Facebook advertising strategies and campaign optimization methods for online gaming platforms.
Advertising Strategy and Optimization
The interview covers the technical and analytical aspects of managing paid traffic. Dimarik explains how targeting parameters, creative testing, and budget allocation influence campaign performance on the Facebook network. The material also addresses scaling procedures and data tracking requirements for iGaming operators.The session was recorded as part of DEVILS internal knowledge sharing and made available to the wider marketing community.